Why Most PR Feels Unpredictable (And What Actually Builds Momentum)

If you’ve ever invested in PR and felt unsure what you were paying for, you’re not alone. Many founders and authors describe the same experience: a flurry of activity, a few media hits, a report summarizing reach…and then silence. The unpredictability isn’t accidental. It often stems from a misunderstanding of what PR is meant to […]